How technology can create a place to belong

The idea of “home” goes far beyond four walls and a roof over our heads. 

Home — while seen differently through everyone’s lived experiences — is a place where we go to seek out security, connection, and growth. This means home can be a lot of things, and when something becomes a home, it deserves to be protected and honored as such. This is why I see Zest AI’s role as an innovator in the field of financial services as something pivotal. 

We treat every minute change in our work with diligent attention to detail because we’re helping to build the financial home of the future with our clients, and we have to get it exactly right so the home is secure, fosters connection, and initiates growth for all who enter it.

What does home mean, and how can we reflect it in our work?

Home is a universally well-known concept, but it means something different to everyone. 

For some, it’s a place of physical safety and comfort. For others, it’s a sense of belonging, an emotional sanctuary, or even a connection to the wider world. 

We strive to make our technology reflect these layers of home because everyone who enters financial services — whether client, partner, or end customer — deserves to feel secure, be seen for who they are, and have the ability to prosper.

Here are some ways we see our technology intersecting with the concept of home, and how we make sure we’re building on the right foundation:

• The physical home – Think of a home’s windows letting in light so that we may see around the house. Technology can act as windows, shining light on those often left out of traditional financial systems so that lenders can help them access opportunities. Security is foundational to any home. A fence or an alarm system protects not only what’s inside the home, but also ensures the ability to welcome all into the home and provide comfort. Technology can safeguard against risk and protect those in the financial services system, too.
• The emotional home – A home has heart. It’s the place where people care for each other and allow for vulnerability. One of the places many people feel at their most vulnerable is in their finances. Technology can open up space for vulnerability by creating efficiencies that let lenders spend more time with the people who need the most help. 
• The metaphorical home – It’s where we put down roots and seek to build a life. A lending institution might not be where someone lays their head at night, but it is where they house their money and their livelihoods. Building the strongest institution that will last for generations means including new technologies and innovation in your plans.

When these elements come together, a home becomes more than a place; it becomes a sanctuary. Similarly, when AI tools are driven by human-focused principles, they have the power to transform industries, create opportunities, and empower real people to thrive.

We’re proud to be architects of financial homes. 

We are a company of real people, driven by empathy and a passion to make financial systems more inclusive. Through advanced technology, we help our clients and partners create structures of trust, opportunity, and inclusivity.

• Inclusion through technology: Many financial systems historically left out underrepresented groups. With AI, we aim to change that by identifying overlooked opportunities and opening new doors for those who were previously excluded.
• Safety and stability: Just as a sturdy home needs locks and foundations, financial systems require security to foster trust. Our technology ensures the people we serve feel secure and supported in their financial journeys.
  

How we serve it: “Home is where the heart is”

The heart of any home lies in the care and connection between its members. Zest Cares, our community impact initiative, reflects this commitment. We’ve spent the year volunteering — as a team and individually — across the United States, donating supplies and money to relief efforts, and evolving our way of thinking when it comes to how and why we go to market.

These actions mirror our commitment to making financial systems that work for everyone — because creating a home means showing up, reaching out, and giving back.

Shaping the future of financial services into a place where everyone is welcome

Ultimately, the home becomes real when there’s a heart in it. The same is true for the technology we build. When we guide the focus of our technology with intention and care, we’re ensuring that it serves people fairly and creates systems that feel like home.

We believe that the best homes, whether physical or financial, are ones where everyone belongs. And we’re honored to be part of that transformation, one step at a time.

How do you see “home”? Join the conversation and share your thoughts about building a better future for all.